DC Super Hero Girls to Create a New Generation of Fans
Later this year, DC will release its new “Super Hero Girls” line aimed at girls aged 6-12. According to their press release, this will include a variety of media and tie-ins to “create an immersive world.” This new universe will include some of the most popular women in the DC Universe, including Wonder Woman, Batgirl, Poison Ivy, Harley Quinn, Bumble Bee, and “many more” not seen on the released poster. Diane Nelson, the President of DC Entertainment, says that she is excited “to offer relatable and strong role models in a unique way, just for girls.”
DC Super Hero Girls will focus on the heroes (and villains) as young women, when they’re learning about themselves and their powers. We’ll get to see these women on the road to becoming adult the heroes we know and love, and hopefully will provide an accessible gateway for girls to explore the main DC universe as they grow up.
The redesigned characters resemble Disney princesses, which might not seem like a good direction for superheroes, but DC is working with Mattel to create figures that can stand on their own and have “athletic” bodies. The LEGO Group is also involved, so we can expect some exciting superladies merch in 2016. In 2015, DC will begin to roll out original content online as part of “an immersive digital experience.” The nature of the content is unclear, but it sounds like we can expect some interactivity, maybe games and (hopefully) original digital comics in addition to new graphic novels.
Girls love comics and superheroes as much as boys do, so it’s awesome that DC is trying to appeal to this huge demographic too, and getting girls while they’re young will create more lifelong fans of DC superladies.